As I’m sure our Rioters have noticed, sweetriot is pretty crazy about cacao, but our coffee addiction is definitely a close second. From dark roasts to pumpkin spice lattes, we need our caffeine to get us through the day. That being said, we care a whole lot about where our coffee comes from, and we hold it to the same standards we do our chocolate!
Have you ever considered where your coffee started out? Farmers from countries all over the world harvest coffee beans and sell them to importers. But sometimes these farmers are tricked into selling their beans to middlemen for much less than they’re worth. By buying fair trade coffee, you’re supporting hardworking farmers, ensuring they get the money they deserve. Fair trade gives farmers an honest price for their harvest and connects them directly with importers. As a result, farmers receive higher incomes and can properly maintain their land to produce quality product.
In celebration of Fair Trade Month, sweetriot is asking our Rioters to buy fair trade products. That might mean walking the extra block to reach a fair trade coffee shop in the morning, but we promise the trek is worthwhile. Check out fairtradeusa.org for a list of fair trade coffee companies and products, because equitable coffee is more joyful, more delicious, and filled with more good vibes!
On a beautiful July day in Provence, France our own Sarah Endline, Mastermind and Chief Rioter, married her French beau, Jean-Luc! We'll share more photos soon, but here's a quick taste of their lavendar-filled wedding day!
It's funny. Sometimes you go somewhere to escape only to be found again. I figured I should take a break from work far, far away in North Africa. I went to Marrakesh, Morocco to meet friends and couldn't resist talking about life, love, and (yes, a bit of sweetriot).
Despite my escape from work, the last day there I decided to give away some sweetriot, and the reaction was stunning. It truly crosses borders.
At the local bar where one person received it, the others came asking. I was traveling with friends from 3 continents (Australia, Africa, and Europe) and they loved the concept too.
My favorite experience was where we were staying. I gave sweetriot to someone who works there as she left for the day. Afterwards, I was in the shower and heard a frantic knocking. In French, she explained how she needed one more tin. After giving it to her, she smiled and kissed me on both cheeks. So cute! I always hoped sweetriot was a global concept, and every day I believe it more and more.
I haven't meant to be silent the past week but I did take a trip to Latin America and the before, during, and after was so amazing, I couldn't even stop to write about it. Now, I'm home and will send you a few thoughts.
My first stop on the trip was the Panama Canal. The Panama Canal...you may ask. :) Well, I wrote a research paper in Junior High and just had to check it out. Luckily, my rioting friends Ruben, Roger, and Ariel were standing by. It's always nice to see old friends in foreign countries.
The canal is well-worth the trip - there is a museum and it's pretty cool to see the movement of boats between 2 oceans! Panama is a cacao country and the scenery is beautiful. Photos above....yes, our faithful sweetriot tin was standing by to check out the canal.
(This blog is a repost of a past post due to its importance and some brand new blog visitors from typepad/six apart - welcome!)
In my ongoing quest to teach the world the true background of chocolate, I took an opportunity while traveling to Latin America to snap some photos of the real word, cacao, in play.
Here we have further evidence that the origin of chocolate is indeed cacao -- history has also proven that cacao was first linked to Latin America in the 1500's and is said to have been discovered by Cortez or Columbus.
When traveling in the main cacao producing regions of Latin America,
it is not difficult to find a cacao sign along the way.
Yes, it's true a 'cocoa bean' and 'cacao bean' are the same thing, but
cacao is the real word. Through time, the word, 'cacao' was
english-sized into 'cocoa.' sweetriot is committed to teaching the
world about the background of chocolate and giving individuals access
to cacao directly before it is processed away into a chocolate bar.
I love these cacao signs - living proof of all of the cacao in action down South! If you would like to see a cacao farm, check this out.
So you have heard a tiny bit about cacao - trust me, there is much more to come! You may be wondering though what does cacao have to do with sweetriot and what is sweetriot anyway? Well, when I decided to create sweetriot, I began my search for amazing candy in China of all places. I realized quickly though that high quality chocolate (not candy) was where my heart was. In fact, I did a focus group with friends in Hong Kong who truly inspired me to pursue high quality natural chocolate. Thanks to Adam, Stacie, Cara, Lisa, Loren, Damian, Frannie, Mick, Belinda, Jodie, Kevin, Steve, Damon, and many others in Asia who helped me begin this adventure. So, that's my Hong Kong tangent. Just had to throw that in there.