Right before Thanksgiving, sweetriot paired with New York University’s human rights journal Humanus to raise awareness about fair trade chocolate! And we want to encourage you to do something similar with your university, club or organization. Here’s how:
1) Find a group that’s interested in the fair trade cause. Even if you don’t have a human rights journal like NYU, look for other options like an environmental, political or even food-related group! These can be on or off campus. Still can’t think of one? Round up some friends who are interested in the cause and set a date!
2) Write up a pamphlet on fair trade or create an information sign. We handed out one-sided pamphlets with some quick facts about the benefits of buying fair trade and sweetriot’s contact information. We also had a poster with more information about Humanus and the importance of participating in human rights campaigns, but you can tailor your poster to whatever group you’re a part of. You can find resources on www.fairtradeusa.org.
3) Buy your chocolate from sweetriot! Whether it’s riotBars, nibs, squares or yummies, people will be a lot more interesting in learning about fair trade if they get a sweet treat in return. Healthy chocolate can sound too good to be true, so hand out some samples to show just how delicious being ethical can be (pretty freaking delicious).
It’s that easy! With a few hours and a little chocolate, anyone can start a riot for the hundreds of cacao farmers trying to improve their lives in South America. Don’t forget to give us a shout out on social media about your event - we’ll share your content and enter you in our weekly Instagram contest! Happy rioting :)