A board member and I were recently dining in the Village when we bumped into Jerry Seinfeld! As I departed dinner I handed him some sweetriot for dessert... his wife, Jessica, instantly recognized sweetriot unBar 70 and said, 'Jerry, that's the bar you love with raisins that you love.' Jerry proceeded to pick it up and say, 'Oh, yeah, sweetriot, I love this stuff."
So there you have it, the Jerry bar. :)