Seth Godin at Zabar's

I was sampling at Zabar's today and was happy to see a familiar face - Seth Godin.  Seth and I know each other from GEL, Yahoo! and other creative events.  (Seth has mentioned sweetriot before too.  Thanks, Seth!) 

I met Seth's very cute son, and then Seth asked, are you ok here with the crowds?  (Zabars can be busy even borderline nuts on a weekend).   I said, yes, it's important to be with our customers. 

Why, you may ask?   How else do we know how people really think, feel, react, to our product, without going out there to talk to them?   Hanging out in stores is one of the best ways to find out.  Nevertheless, Seth gets it and of course understood.

Kudos to him for being a great advocate of customer relationships and authentic marketing.  Business doesn't work without it.

Comments

[Dennis D. Balajadia]

Sarah, you are my hero!

Thanks for becoming an inspiration to a lot of entrepreneurs like me. I agree with you that nothing beats being in the front lines when it comes to customer feedback!

[Shawn Honnick]

A Saturday well spent. Your product is great and I suspect you have more than just a few more new customers now! :-)

[Sarah Endline]

Dennis & Shawn -
Thanks for your comments -- it's tough but important work to be out in the field. :) Hope we'll meet out there someday.
Riotly,
Sarah

[Mary Anne Davis]

Saw this on Seth's blog. Inspiring...