sweetriot was honored to be invited to speak at the recent Leadership Gathering in Austin. This is a small and special conference hosted in Austin by some of the founders of the natural products industry (Peter, Steve, Doug, and Drake). Our friends at Gary and Kit at ClifBar and Ryan, Jeremy, and Richard at Sambazon were also awarded for their industry leadership. Congrats! Sara Snow who has a great new Discovery show was also attending.
One of the most memorable moments was John Mackey, the CEO of Whole Foods, speaking about his views on 'conscience capitalism.' To summarize in short form, he believes companies should begin with their purpose and mission first before focusing on pure profit. Through this model, he believes profits will accelerate and be more sustainable. We at sweetriot tend to agree with him!
One of our way back from the conference, I took the Kopali bus (video here) to Whole Foods Austin -- thanks Zack and Steven for the ride! :) Thanks also to David at Guayaki and Josh at Pangea for their support during the Whole Foods sampling and to Charles, Faye, and Jere for always setting us up so nice in Austin. The adventure continues...










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