Peace through Commerce!? Is it possible? I believe it is. When I joined AIESEC long ago as a student, I started to realize that business had a huge impact on the world. I started to dream of creating an organization, which was a successful business that also created social value...this dream would later become sweetriot.
I have a kindred spirit in FLOW, a new and progressive organization, co-created by Michael Strong and John Mackey. FLOW hosted an event in Washington DC yesterday centered on discussing Peace through Commerce. The entire evening focused on ways we can use business and commerce as a way to support social change within and between countries.
sweetriot was invited to speak to the group about Peace through Commerce 'in action.' I love sharing the sweetriot story, and this was a crowd who fully embraced our concept. With every tin, sweetriot impacts lives in Latin America, promotes emerging artists, and gives back to the community. Every individual can vote for peace by supporting companies like sweetriot that have social values woven into their business.
Here are a few photos above featuring Jeff Klein, our host and an avid sweetriot lover, and The AVA dance group who provided movement.
Do you believe in peace through commerce?