One of our newest customers is Fairway in their 4 NY locations including Harlem, Upper West Side, Plainview and Red Hook. New York has some legendary institutions, and in the world of food, Fairway is one of them.
Their Harlem headquarters store is truly overwhelming with an endless selection of any food you could imagine. Plus of course there is the infamous cold room. Luckily when I went to demo there I wasn't back by the cold as it would have been freezing!
Sampling in that store is fascinating as there are so many people from different walks of life there -- students, commuters, international visitors, families, and young professionals in all shapes and sizes. Stores take on the personality of the neighborhood around them, and Harlem is incredibly cool.
Here are a few photos of Pablo and some young rioters.