Bi-Rite has some of the coolest and most diverse customers of any store I have visited. Customers drive from around the city to shop at a high quality focused store. I also ran into my old friend, Carlos Bolado, who created the award winning Sundance film, Solos Dios Sabe. Sundance filmmakers shop at Bi-Rite as it is a place of artisty. :) Have you been there? I want to hear about it!