Last week I mentioned the NYU Columbia Subway Series and my friends, Peter and Jonathan, the founders of Ethos Water. Their company is so compelling because their tie between a water product and world water issues is direct and engaging. For every bottle sold, they give back to the world water crisis. They use the tagline, "Every Bottle Makes a Difference."
Ethos' website is full of descriptions of their projects and their mission. You can also find a significant amount of meaningful information on the world water crisis.
I learned about Ethos Water while I was starting sweetriot and reached out to the company and its founders to learn about their experiences. Both Peter and Jonathan have always been there for sweetriot - this is another sign of a great company - they give back.
So here's my question for you. How can we make our mission and good work clearer at sweetriot? We have this social mission page here but what else can we do? Should we give a % of our profits to non profits? I'd love to hear your feedback and ideas.