The Queer Lounge at Sundance is a very cool place. This progressive organization based out of Los Angeles takes their lounge around the country to promote diversity in the film community. They always have a very unique set up and design in their venue. Ellen and Kellie are great - they featured sweetriot at a Filmmaker event and had yummy martini glasses of product available through out the festival.
Here Joe and I are pictured with Reichen Lemkuhl, former winner of the Amazing Race. Of course he has yummy sweetriot cacao in his hand! Matt and I and the crew went to their closing party, which was quite memorable.