Many of us shop at Whole Foods but we don't necessarily go 'behind the scenes' with their organization. sweetriot has been fortunate to work with their wonderful Columbus Circle team as we have spent the last 3 weeks 'live' in the store sharing cacao with everyone (Thank you, Martha, for setting this up and thank you to Cindy, Carolyn, Susy, Joe, Megan, and the many others who stopped by to say hi).
The store is their largest in the country and it is quite an operation! When you stop back in the office area, one of the first things you see are Whole Food's 'values' on the wall related to serving customers, the quality of food, etc. As a mission based business, sweetriot is proud to affiliate with another values driven organization.
The great team of Alfredo and Jimmy also set up a display highlighting cacao, and we had all sorts of curious customers learning more about the amazing properties of the cacao bean. Alfredo and Jimmy have been there from the beginning helping with all sorts of things as we brought the brand new sweetriot product into the Whole Foods community for the very first time! They also recognized the beauty of cacao from the very beginning and realize that this is a new, natural, and exciting way to eat what is real. Thank you both!!
Business is truly about win-win partnerships, and our friends at Whole Foods understand this. As a small NYC company, they have supported us with displays and shelf space and time to sample the product with their many customers. Thank you, Whole Foods, you are a great partner!