I can't say that I am a huge tennis fan -- however, I couldn't help but be captivated by Andre Agassi's run during this US Open (lovingly hosted in NYC). Luckily, my high school friend, Sean, and his partner, Anthony came to town for the Open and inspired me to follow the story.
Now, what does this have to do with cacao? Well, determination to be the best of course. Andre persisted through many sets to land himself in the Finals....he's played the sport for over 20 years, he has a great attitude, and he doesn't give up easily. In addition, when you dig a bit deeper into Agassi, you realize he gives to others too - http://www.agassifoundation.org/
His way of being and acting is certainly something for us to apply at our sweetriot headquarters. Commit yourself, do the best you can, and never give up. As we prepare for our launch, things are crazy at the office. Agassi inspires me to continue to stay determined for now and for the future too. sweetriot cacao is coming very, very, very soon!