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Sarah E. Endline, Mastermind and Chief Rioter, sweetriot

Sarah used to walk through the cornfield from her small-town home in Michigan to her grandparents’ farm. Along the way, this is likely where her dreams of cacao began, or perhaps it was when she danced with the ‘Not Just Vanilla’ dance group at the age of 9.

During college, Sarah used to host her friends for tractor rides and horseshoes at the Crump Pump Bar – however, it’s important to note that she never forced them to play in country ditches or attend the Auburn Cornfest as she had as a child. She grew up with an entire Smurf village toy set, dogs and cats, and loves Slurpees - like big-time.

When Sarah is not climbing a cacao tree, she is found Latin dancing all over the globe or hanging out with family and friends. At 21, she won a stereo in a singing contest in Germany but never received the stereo – guess she wasn’t really American Idol material. Nevertheless, Sarah loves to sing a cappella and has done so in Boston, NYC, Germany, Michigan, Seattle, and San Francisco.

After studying in Europe, Sarah’s university thesis research took her to Hungary, Kenya, Pakistan, Thailand, Mexico, and Venezuela, which was the first time she circumnavigated the globe and saw Asia, Africa, and Latin America – one minute a safari at 6 am, the next minute salsa at midnight. She has lived, traveled and worked in more than 50 countries. Sarah also loves theater, independent film, and the movie, Grease.

Sarah has launched products, created brands, founded and run organizations, and worked many places like Yahoo!, Microsoft, the World Bank, AIESEC, and The National Foundation for Teaching Entrepreneurship (NFTE); Sarah loves the work at sweetriot best. Sarah has been an active member of many non-profit boards including those for NFTE, Harvard, UMichigan, and AIESEC. Sarah has an MBA from Harvard Business School and a BBA from The University of Michigan. (Go Blue!)


travel, dancing, theater, independent film, culture, a cappella, michigan football and yankees baseball, cacao